Star
Nigeria’s leading premium Lager, Star, makes at least N120 billion every year, according to Walter Drenth, Marketing Director, Nigerian Breweries PLC.
The revelation came during the official launch  of the company’s limited edition series of Star, called Star Music Bottle.  Mouths opened and tongues wagged, as Drenth made the announcement during his presentation.
What this means? At least 1.6M bottles are consumed every day at N200 a bottle. And Drenth says the figures are ‘average’. Most Star drinkers are between 18 to 45, dwelling in urban and rural areas.
The limited edition Star Music bottle is supposed to be on sale for just 60 days.

Post a Comment

 
Top